FLUFF

fluffy • bouncy • cozy • 100% nylon

Release date: Friday, July 4th @ 6pm MT

An experiemental discovery gone right! If you're looking for an unusually cozy, extremely cushy throw experience, this new fluffy string is going to take you places that you never knew you wanted to go. Think ZS.AiR, but way more fluffy! It's like a friggin bouncy cloud on your fingers, and it moves at the speed of your own flow. Whether you're in the mood for a chill sesh or a whip fest, FLUFF is going to unlock next level vibes.

COLOR: [white]
THICKNESS: [thick (unstretched) / standard (stretched)]
FORMULA: [premium/fluffy nylon - multi-stage twist]
LENGTH: [49-50” unstretched / 57-58" stretched]
PACK SIZE: [3pk (3 strings per pack)]

From Jeremy: "These have a very laid-back twist; they're super poofy, plush and stretchy at first, but when you give them a really good stretch and a healthy break-in period, you’ll propel yourself into a whole new realm of adaptable performance: super soft on the fingers; highly visible; strong whip & slack speed (with nice shape); tight, snappy binds; and it becomes plenty predictable, despite being pure nylon."

From Kaylee: “it’s fluffy - fluffier than all the other ones - that’s what I’d say.”

:::::: Backstory ::::::
Fluff was originally discovered by accident. Over a year ago we experienced a thread crisis that sent us on a mission to find a replacement thread stock for one of our most utilized, most coveted, plush nylon threads. We tried every consumer and prosumer brand of soft nylon on the market and even resorted to investing in custom thread manufacturing (insanely expensive process). And somewhere along the way we came across an incredibly puffy/stretchy version of nylon that we originally deemed “unusable” as a replacement for our standard nylon - mostly because it was far too thick and bouncy compared to what we were aiming for.

Fast forward about 16 months, we’re settled into our replacement nylon and things are finally getting back to normal, but we noticed a decent pile of this super fluffy stuff labeled “Prototype A”, and we were like, “oh yeah, we should really try to make something awesome with this!!!” After experimenting like crazy, we began sending out lots of free samples (with various customer orders) and we starting getting a crazy amount of feedback. We originally thought this was just a goofy breath of fresh air - just for fun - but people are genuinely discovering next level stuff with these!!! Things really started coming together as we fine tuned the formula; now we’re super pumped about the final product :)